Our Story & Team

The Soulfuls started in 20218 and was built from the belief that talent should not be held back by background, gender, name, or network. Our work exists to connect women to the support, visibility, and opportunities they need to grow, thrive, and lead.

Awards & Recognition: The Soulfuls has been recognised for its work in expanding access, strengthening representation, and creating new pathways for women.

Both The Soulfuls and Aram Ostadian-Binai were named Voice of the Year in 2022, and in 2024, honoured with Voices for Change at The Blaze Inclusion Awards by Diversify in the Nordics. In 2025, The Soulfuls was nominated for Diversitetsprisen at the Ekko Shortlist Awards, and in 2026 the organisation was won Goodtalks Specialpris at the Danish Diversity Awards.

Together, these recognitions reflect the growing cultural and societal relevance of The Soulfuls and the work it continues to lead.

Meet Our Team

Meet Our Board Members

  • Dr. Poornima Luthra - Forperson / Chair of The Soulfuls

    Associate Professor, Copenhagen Business School

    ___

    Dr. Poornima Luthra is Associate Professor at CBS, a renowned author and expert in the field of diversity, equity, and inclusion (DE&I). She has authored two influential books, 'Diversifying Diversity: Your guide to Being an Active Ally of Inclusion in the Workplace' and 'The Art of Active Allyship'. Additionally, Poornima's thought-provoking insights have been featured in Harvard Business Review articles. Her expertise has also earned her recognition as one of the world's 30 most up-and-coming management thinkers by Thinkers50 in 2023.

  • Eva Svavars

    Group Client Lead & Partner of Lead Agency

    ___

    Eva Svavars is Partner and Brand and Communication Advisor in the Nørrebro based communication agency LEAD Agency. Besides that she is Chair of the Board in Kvindeøkonomien (Women’s Economy) a NGO that works for promoting economic equality across genders, and she is a Board Member at the concert venue Gimle in Roskilde. Eva has joined The Soulfuls because she finds absolutely no excuse for the giant lack of diversity across our creative industries. We need to pave the way for these brilliant souls and we need to promote our role models, so that young women feel encouraged and ready to rock. If she can see it, she can be it.

  • Thandi Dyani

    Independent Consultant and DEIB advisor, and external Network Organizer for Africa Region & the Nordics with the BMW foundation

    ___

    Thandi is working with leaders to inspire responsible leadership and catalyze change aligned with the SDGs. She is an advocate for gender and racial equity and works with different organizations and leaders to foster justice, equity, diversity and belonging strategy, training and awareness. Thandi co-initiated The UnLearning Journey for racial equity, a platform for reflection, awareness, training, leadership transformation, The Gender Alliance to accelerate gender equality and the Nordic Denial Podcast series.

    She has also been a DJ for more than 25 years, passionate about the creative sector that led to the relaunch of her organization One Groove in 2023 but now together with her Husband. A platform to create equity in the music industry.

  • Veronica D'Souza

    Award-winning Social Entrepreneur l Keynote Speaker & Moderator l Exec Advisor on Impact, Strategy & Storytelling l Boardmember | Founder of CARCEL, Ruby Cup and GEIST Agency

    —

    Veronica D'Souza is an award-winning social entrepreneur, multidisciplinary artist, speaker, and independent advisor. She co-founded CARCEL, a fashion label providing fair employment for incarcerated women, and Ruby Cup, which tackles period poverty in East Africa. She advises companies worldwide on climate, sustainability, inclusion, and social impact. 

    Veronica sits on the INDEX: Design to Improve Life Award jury and is a board member of The Danish Design Council and The Soulfuls. She holds degrees from INSEAD Singapore and Copenhagen Business School.